This is a real system with an ROI that is too high to figure out... here's an example on how it works, told by Dr. Nacho:
"This weekend our office was closed, but humans still made appointments. The more days you are without LocalMed . . . the more nachos you are throwing out of the window. This patient scheduled at 9:31AMon Saturday. They all go to my phone and it’s cool to see patients (new and existing) scheduling cleanings, emergency exams and implant/sleep apnea consults without us having to do anything."