SDB: Understanding Dental Insurance, Amazing Customer Service & How to Hire the Right Team Member


Understanding dental insurance is necessary in 99.9% of dental offices. This course is a speed course in the basics of dental insurance and why it matters.

In today’s dental environment and with the unprecedented COVID-19, you must stand out from the crowd in a super, awesome, and remarkable way to differentiate yourself from the competition. Hence, a Purple Cow rather than all of the usual black and white cows. You must become the Purple Cow of what you do! And further, if your business acumen is not on par with your clinical skill, you will not super succeed to the level that you would like, and to the level that you and your team deserve!

You must always do what is right for the patient with your clinical hat on first, but worn almost at the same time is your CEO hat, and depending on what you are doing, it is often worn first. You are, and must become not the dentist in your dental practice, but the CEO of your dental business!

Developing your Purple Cows and what are called your “Purple-Cow-Wows!” are all done and accomplished at bi-annual “PBRs!” – for the Pick Business-Team-Building Retreats! It is where you become a Fortune 500 Dental Business, and also become one of the Fortune 100 Best Dental Companies to Work For! This will all be discussed along with the power of video and live social media. And it can all be done Virtual if need be!

Purple Cows and Purple Cow PBRs lead to new patients through the door, wonderful growth, a building of your brand, getting goals to work, and a wonderful motivation for you and your team! You will earn more and work less, with less stress.

2 CE credit


SDB: Understanding Dental Insurance, Amazing Customer Service & How to Hire the Right Team Member

with Kiera Dent, Dr. Stephanie Mapp, and Dr. Robert Pick

2 CE credit | AGD Code: 550 | Practice Management

Educational Objectives:

  • Understand the different types of dental insurances available. 
  • Evaluate dental reimbursement plans and contracts 
  • Avoid pitfalls in the insurance system that might lead to patient dissatisfaction
  • Learn how to run an effective “PBR!” to become a Fortune 500 dental practice/business 
  • Learn how to develop your Brand and USP – what do you do better than anyone else? 
  • Learn how to do an effective business SWOT and STEW 
  • Learn how to develop your “Purple-Cow-Wows-Now!”

Meet Your Instructors

kiera dent

Kiera Dent

Starting out as an assistant in California, Kiera found her niche and knew she connected well with patients, doctors and staff. With this knowledge, Kiera advanced her career to working front office, followed by working at Midwestern University College of Dental Medicine for three years, then helping a Midwestern University graduate start her own practices straight out of dental school taking the office from $500K to $2.4 million and opening her second location, to finally starting her own consulting company which now, combined with the Dental Success Institute, serving over 180 office globally.

Kiera is passionate about teams and how they can help doctors reach their highest heights! As a consultant and coach, Kiera doesn’t take the approach to enter an office, tell you what to do and then leave. Instead, she invests herself into every practice, every doctor, and every employee getting to know them personally to deliver the results that are paramount for your success.

Dr. Stephanie Mapp

Dr. Stephanie Mapp has 25 years of dental experience as well as continuing education. She attended the University of Florida College of Dentistry after only three years of undergraduate education in the Psychology Department. She has worked in many types of dental practices representing all ranges of socioeconomic backgrounds from public health to boutique FFS offices. Her experience presented her with exposure to many types of management systems. After 8 years as an associate she created a start-up practice which is still going strong after 18 years. She purchased a second practice 9 years later. Having been both an associate dentist and hiring associate dentists, she has a unique perspective on how to be an employee as well as an owner.

Dr R Pick MB

Dr. Robert Pick

Dr. Bob Pick is a popular business practice management consultant, coach, bestselling author, entrepreneur, and professional speaker known for his high energy, fast moving, motivational, highly educational, and entertaining programs. His audience always goes home with great information that can be used immediately for practice enhancement and reward! You will find out why he has been branded the “PURPLE-COW-WOW!” GUY and a “Bitmoji on Steroids!”

Dr. Pick is the CEO of The Pick Group, a practice management firm based on ethics and excellence all designed to yield a happy, healthy and wealthy practice! He is also in private practice and in the “trenches” just like you. He is also a member of the attending staff of Northwestern Memorial Hospital and a Clinical Associate Professor of Surgery at the Northwestern University’s Medical School.


How do I access this course?

After purchasing, you will have access to a video recording of a live event.

Do I get CE credit for watching the video?

Yes, after watching this course you will take a quiz through CEZoom which will qualify you for CE credit.